Author: Charles Duhigg
Book Description: Why We Do What We Do in Life and Business is a book by Charles Duhigg, a New York Times reporter, published in February 2012 by Random House.
The Habit loop is a neurological pattern that governs any habit. It consists of three elements: a cue, a routine, and a reward. Understanding these components can help in understanding how to change bad habits or form good ones. The habit loop is always started with a cue, a trigger that transfers the brain into a mode that automatically determines which habit to use. The heart of the habit is a mental, emotional, or physical routine.