Description
NOTE: The Book cover may vary if published by different companies.)
Author: Chip Heath
Categories: English, Nonfiction, Business
Pages:
Publisher: local
Cover: Softcover
Book description : Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Refund Policy
We have a 5-day return policy, which means you have 5 days after receiving your item to request a return.
CONDITIONS FOR RETURN :
- To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging.
- You’ll also need the receipt or proof of purchase.
please let us know within 7 days of delivery in order for us to replace the product for you with no extra cost.
VALID REASON TO RETURN AN ITEM:
- Delivered product is damaged (i.e. destroyed or broken such as torn pages or damaged binding.)
- Delivered product is incorrect (they have received the book(s) they did not ask for.)
NOTE: Please note that after this time, no request for returns will be entertained. Therefore, it is highly recommended that once you receive your parcel, open it immediately and inspect the book(s), so any requests for returns can be made in time. If you are not satisfied with the quality of a book, you may return it for a full refund on the book's price. Please note that delivery charges are non-refundable.
FOR MORE INFO/INQUIRIES
EMAIL: books.villa0518@gmail.com.
WHATSAPP: +92 334 4334741
INSTAGRAM: booksvilla4u
FACEBOOK: booksvilla
Refunds
We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.