Description
(NOTE: The Book cover may vary if published by different companies.)
Author: Matt Fitzgerald
Binding: Softcover
Category: Sports Nonfiction English
Publisher: Local
Pages: 304
About the book:
The greatest athletic performances spring from the mind, not the body.
Elite athletes have known this for decades and now science is learning why it's true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.
Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete's transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.
The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald's fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential.
How Bad Do You Want It? reveals new psychobiological findings including:
• Mental toughness determines how close you can get to your physical limit.
• Bracing yourself for a tough race or workout can boost performance by 15% or more.
• Champions have learned how to give more of what they have.
• The only way to improve performance is by altering how you perceive effort.
• Choking under pressure is a form of self-consciousness.
• Your attitude in daily life is the same one you bring to sports.
• There's no such thing as going as fast as you can—only going faster than before.
• The fastest racecourse is the one with the loudest spectators.
• Faith in your training is as important as the training itself.
Athletes featured in How Bad Do You Want It?: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John "The Penguin" Bingham
Refund Policy
We have a 5-day return policy, which means you have 5 days after receiving your item to request a return.
CONDITIONS FOR RETURN :
- To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging.
- You’ll also need the receipt or proof of purchase.
please let us know within 7 days of delivery in order for us to replace the product for you with no extra cost.
VALID REASON TO RETURN AN ITEM:
- Delivered product is damaged (i.e. destroyed or broken such as torn pages or damaged binding.)
- Delivered product is incorrect (they have received the book(s) they did not ask for.)
NOTE: Please note that after this time, no request for returns will be entertained. Therefore, it is highly recommended that once you receive your parcel, open it immediately and inspect the book(s), so any requests for returns can be made in time. If you are not satisfied with the quality of a book, you may return it for a full refund on the book's price. Please note that delivery charges are non-refundable.
FOR MORE INFO/INQUIRIES
EMAIL: books.villa0518@gmail.com.
WHATSAPP: +92 334 4334741
INSTAGRAM: booksvilla4u
FACEBOOK: booksvilla
Refunds
We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.