Description
(NOTE: The Book cover may vary if published by different companies.)
Author: Maja Voje
Categories: Business
Pages:
Publisher: local
Cover: Softcover
Book description :
This book is a comprehensive guide to your go-to-market strategy.
GTM Strategist is an actionable step-by-step handbook packed with tactics and strategies from 54 leading go-to-market (GTM) experts, from companies such Hubspot, Miro, Figma, Metabase, CXL, and many more.
The book guides you to answer questions like:
- Who am I selling to?
- What price should I set?
- What marketing channels should I focus on?
- What growth techniques will take us there?
In Growth and Marketing, we were taught how the “big tech” companies grew to their heights more than a decade ago. They had bigger budgets, teams, and global talent. Markets were less saturated. Customers were more excited about innovation.
What worked for these giants ten years ago is unlikely to make you the next unicorn in the 2020s.
We need a different, modern playbook for GTM. One that applies to bootstrapped startups, clever leaders in tech companies, and independent innovators.
So I went on a journey. I devoted a year of my life to interviewing more than 50 experts who shared their “go-to-market” secrets. They provide actionable advice that guides you to product-market fit, complemented by my own decade of experience working with high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, along with more than 350 startups.
Inside this book, you'll find:
- The most well-researched step-by-step guide that walks you through every element you need to start profitably selling your products: from market research to pricing, positioning, and beyond.
- 135 mental models and 17 workshop templates that will help you and your team build a winning GTM strategy.
- A heap of practical examples and advice by growth experts from these leading Amplitude, Miro, Hubspot, Figma, MongoDB, The Predictive Index, CXL, Foreo, Zebra BI, and many others.
By the end of the book, you'll:
- Have a proven step-by-step GTM strategy that will make your next launch a whopping success.
- Get hands-on experience from stellar GTM experts and apply them to your company.
- Make decisions with confidence using field-tested frameworks and mental models.
Refund Policy
We have a 5-day return policy, which means you have 5 days after receiving your item to request a return.
CONDITIONS FOR RETURN :
- To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging.
- You’ll also need the receipt or proof of purchase.
please let us know within 7 days of delivery in order for us to replace the product for you with no extra cost.
VALID REASON TO RETURN AN ITEM:
- Delivered product is damaged (i.e. destroyed or broken such as torn pages or damaged binding.)
- Delivered product is incorrect (they have received the book(s) they did not ask for.)
NOTE: Please note that after this time, no request for returns will be entertained. Therefore, it is highly recommended that once you receive your parcel, open it immediately and inspect the book(s), so any requests for returns can be made in time. If you are not satisfied with the quality of a book, you may return it for a full refund on the book's price. Please note that delivery charges are non-refundable.
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Refunds
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