(NOTE: The Book cover may vary if published by different companies.)
Author: Alina Wheeler
Categories: English, Nonfiction, Business
Pages: A4 Black and white
Publisher: local
Cover: Softback
Book description :Praise for previous editions of Designing Brand An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts