Description
(NOTE: The Book cover may vary if published by different companies.)
Author: Martin Lindstorm
Binding: Softback
Category: Business Nonfiction English
Publisher: Local
Pages: 352
About the book:
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
• New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
• Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
• How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
• The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
• How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
• How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
• What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
• And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
Refund Policy
We have a 5-day return policy, which means you have 5 days after receiving your item to request a return.
CONDITIONS FOR RETURN :
- To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging.
- You’ll also need the receipt or proof of purchase.
please let us know within 7 days of delivery in order for us to replace the product for you with no extra cost.
VALID REASON TO RETURN AN ITEM:
- Delivered product is damaged (i.e. destroyed or broken such as torn pages or damaged binding.)
- Delivered product is incorrect (they have received the book(s) they did not ask for.)
NOTE: Please note that after this time, no request for returns will be entertained. Therefore, it is highly recommended that once you receive your parcel, open it immediately and inspect the book(s), so any requests for returns can be made in time. If you are not satisfied with the quality of a book, you may return it for a full refund on the book's price. Please note that delivery charges are non-refundable.
FOR MORE INFO/INQUIRIES
EMAIL: books.villa0518@gmail.com.
WHATSAPP: +92 334 4334741
INSTAGRAM: booksvilla4u
FACEBOOK: booksvilla
Refunds
We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.