(NOTE: The Book cover may vary if published by different companies.)
Author: Joseph Sugarman
Categories: English , Nonfiction, Business
Pages:
Publisher: local
Cover: Softcover
Book description :
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.