(NOTE: The Book cover may vary if published by different companies.)
Author: Eugene M. Schwartz
Categories: English , Nonfiction , Business
Pages:
Publisher: local
Cover: Softcover
Book description :
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.
The reason why is because it deals with how to channel the forces in the marketplace which control sales.
Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.